As a New York based creative, I’ve created content and lead teams for the world’s largest brands, including GSK, Miller Coors, General Mills, JCPenney and Toyota. At agencies such as Grey, Saatchi NY, Lowe and BBDO, I’ve been responsible for growing relationships and fostering creative work with existing clients, plus engaging in successful pitches for new business.
My latest work as a freelance creative director has been in the pharma and healthcare space, where I’ve helped win new business in the DTC and HCP realms.
My personal work philosophy mandates that any creative idea should be rooted in iron-clad strategy, or it’s not really an idea. This leads to concepts that work across all media platforms: online, social, video and wherever people engage.
That said, I hope you like the work! Thanks for checking it out.