Jonathan Pepoon
Creative Director / Copywriter
JCPenney
Getting shoppers to reconsider a traditional department store like JCPenney was a challenge in a world flooded with shopping options. So we used peak shopping occasions to give JCPenney a new face and a fresh voice.
Magazine print spread for back-to-school shopping.
Out of home and posters for the opening of New York City's first JCPenney location.